If you walk around town you are going to see one. They are everywhere, and unless you stare at the ground as you walk (you might see one anyway), you will see one. Aldous stickers can be seen on garbage cans, street signs, buildings, and many other odd places.

They simply say Aldous, and feature a picture of a boy character that resembles the guy from Mad magazine. Sometimes other images, like a lama, are printed on the sticker. That’s all the explanation you get. Everyone who sees them is left wondering what the hell Aldous means.

I went for a walk to the corner store, and took a picture of every Aldous sticker I ran across on the way.

It happens to be one of the best and the worst marketing strategies ever. Everyone in Denton knows about these stickers, and have seen them at least once. The problem is nobody knows what they stand for.

A search on the internet provides nothing. The entity sticking the stickers has a website, but it is under construction. It makes me think that maybe they spent to much time spreading the sticker love then working on things like their website.

The girls love me and yell as they drive by.

Perhaps they are a band, and in that case the promotion should work pretty well. If I saw their name on a show list I would go see them, just to see what all the fuss is about. If they work on their music as hard as they do on posting stickers, then they have to be good.

Out of all the bands, organizations, and groups I am surprised to see that Aldous is the only widely known sticker. Every now and then you might see a sticker for another band or website, but for the most part, they dominate the public sticker world. The cultural vandalism that I will call “sticker expression,” is owned by Aldous, and everyone that tries to top it fails.

The Aldous sticker may stand for something, but in the eyes of the passer by, who doesn’t understand the sticker, and doesn’t care to try and find anything out about it, the sticker stands for dedication. Someone spent a good amount of their life to make sure Denton knew Aldous. And Denton Does.